John e Evanofski

Gap Threads NFT Launch

Gap Threads was a special ops project that I worked on in 2021 at Gap Inc. It was a cross-team collaboration between UX, product and engineering to bring a set of unique branded NFTs to market.

Roles & Responsibilities

  • Sr. Front-End Web Engineer
  • Worked closely with UX on design
  • Consulted on technical strategy for the NFT drop


  • Multiple choreographed custom video players
  • Marketing countdown and Optimizely controlled product drops
  • SVG Animations


  • EJS Templates
  • Optimizely Integration
  • Vimeo SDK

Design credit to Paulo Duarte with help from Raven Caffey